What we needed to solve
Translate the energy of an in-person fitness environment into a website that still feels simple to navigate.
BEAT
An energetic digital presence for a fitness brand, balancing atmosphere, clarity, and immediate access to the experience.
- Year
- 2025
- Type
- Experience
- Sector
- Fitness
- Services delivered
Explore the live experience
Visit website (opens in a new tab)
How we shaped the build
Bold pacing, immersive imagery, and concise pathways create momentum while keeping key information close at hand.
Fitness studio website
Classes, coaches and memberships for a Qatar fitness studio
BEAT is a functional fitness studio in Qatar. Xsofty designed and built its website on WordPress, with a page for each class format, a class schedule, coach profiles, events and membership packages that visitors can buy online.
The brief
A fitness studio's website gets practical questions: what a class involves, who teaches it, when it runs and how to join. BEAT runs its own class formats, from Body Hunter to 7 Sisters, each marked with the level it suits, and sells memberships, drop-in sessions and personal training. The site had to explain each format, carry the studio's energy, and let a visitor go from reading about a class to buying a package without leaving the site.
The design direction
The homepage opens with the studio's own statement and a direct call to join, then moves through the class line-up with the level for each, the coaching team with each coach's specialty, packages and events. Classes also appear as a dropdown in the main menu, so a visitor can go straight to one format. A contact bar keeps call, email, WhatsApp and map links within reach.
The build
The site runs on WordPress, with WooCommerce handling the packages: memberships of different lengths, drop-in sessions and personal training with several options can be added to a cart and bought online, and members have their own account area. Each class has its own page, and a separate schedule page sets out the weekly timetable by day and time. Directions open in Waze, Google Maps or Uber, and an events section records studio events.
What improved
- A page for each class format, showing its level
- Memberships, drop-ins and personal training sold through a cart
- Coach profiles with each coach's specialty
- Call, WhatsApp and directions links close at hand
BEAT screens
The whole page, on both screens
Full-length captures of the live website, on desktop and phone. Keep scrolling and each page runs through its screen.
In the client’s own words.
The Xsofty team understood the energy behind BEAT and translated it into a digital experience that feels direct and current. They were open to feedback and made thoughtful adjustments instead of treating every revision as a box to tick. The result feels like our brand, not a template.
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